Social Media Strategist

Key Responsibilities:

• Develop and execute comprehensive organic social media strategies tailored to diverse client goals and industries (B2B and B2C). Key channels include LinkedIn, Meta (FB & IG), X, Pinterest, and TikTok.
• Plan, schedule, and manage content calendars across platforms, ensuring consistent and engaging brand storytelling.
• Collaborate with internal client teams to create audience-first content that aligns with broader marketing initiatives.
• Monitor, analyse, and report on key social metrics, providing actionable insights and recommendations to both internal teams and client partners.
• Stay ahead of social media trends and platform updates to identify opportunities for innovation and growth.
• Engage directly with online communities, fostering relationships and responding to comments or inquiries in a timely manner.
• Partner with creative teams to ensure visual and written content adheres to platform best practices and brand guidelines.
• Conduct competitive and audience research to inform social strategies and content development.
• Lead social listening initiatives to uncover valuable insights into brand sentiment and industry trends.
• Present campaign results and strategic recommendations to clients confidently and effectively.
• Thrive in a startup environment by taking initiative, proactively solving problems, and working independently to drive projects forward.

Qualifications & Skills:

• 2+ years of hands-on experience managing organic social media campaigns across platforms such as LinkedIn, Instagram, Twitter, Facebook, and TikTok. Familiarity with additional platforms is a plus.
• Experience creating and optimising strategies for both B2B and B2C audiences.
• Strong grasp of platform-specific best practices, algorithms, and analytics tools.
• Proven ability to craft compelling content that drives engagement and aligns with brand messaging.
• Familiarity with social media management tools (e.g., Sprout Social, Hootsuite, or Buffer).
• An analytical mindset with the ability to derive insights from data and translate them into actionable strategies.
• Excellent organisational skills with a keen attention to detail and ability to manage multiple projects simultaneously.
• A proactive, self-starter mentality—comfortable working in a fast-paced, collaborative environment.
• Passion for storytelling, creativity, and staying on top of emerging social trends.
• Experience with marketing analytics platforms such as Looker Studio and GA4.
• Strong communication skills, with the ability to present complex ideas clearly to clients and internal stakeholders.