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Meet Our Team of Specialists

Creative minds, strategic thinkers, and digital experts driving measurable growth for challenger brands.

Experts in their fields, ready to tackle every challenge with insight and creativity.

From planning to delivery, our team ensures every campaign drives meaningful growth.

Hayley Jones - Dig & Dig

Hayley Jones

EVP, Digital & Social

With over 14 years of experience, Hayley has deep expertise in social media, influencer and content strategy, having devised and managed hundreds of ROI-positive campaigns for a variety of consumer and corporate brands.     

Hayley leads day-to-day operations and collaborates with our partners to build digital and social media strategies that drive lasting impact.   

David Taylor - Dig & Dig

David Taylor

SVP, Digital

David is a commercially experienced Digital Marketing Leader with over 20 years of experience driving business growth through full-funnel, digital-first strategies in B2C, B2B, and B2D markets.

Joe Toal - Dig & Dig

Joe Toal

Senior Social Account Director

Joe is a Senior Account Director in PHA Digital, specialising in organic social, primarily strategy build and execution, content strategy development, audience engagement and performance reporting. Joe has over 12 years’ experience working within social, delivering impactful cross-platform strategies for brands across corporate and consumer sectors, ranging from SMEs through to international conglomerates. Joe also specialises in social listening and has experience within online reputation management.

Aron Jheeta - Dig & Dig

Aron Jheeta

Senior Paid Social Account Director

Aron is a Senior Account Director, leading PHA’s Paid Social department. He has over nine years’ experience creating, managing, and implementing Paid Social strategies for B2B and D2C clients in a wide range of sectors. During his career, he has delivered results across a suite of Social Media platforms, including; Meta, TikTok, Linkedin, Snapchat, X and Pinterest.

Oliver Reading - Dig & Dig

Oliver Reading

Paid Search Account Director

Oliver is a Paid Search specialist with over 11 years of experience driving performance through Search, Shopping, Performance Max, and Demand Gen campaigns. He has partnered with leading brands including Boots, Schöffel, and Citizen Watches to deliver strategies that maximise ROI and accelerate growth.

An expert in ecommerce and shopping strategy, Oliver excels in feed optimisation and leveraging automation to enhance campaign efficiency. His approach combines data-driven insights with creative problem-solving to help clients achieve measurable success across competitive markets.

Jenny Eckloff - Dig & Dig

Jenny Eckloff

SEO Account Director

Having worked in the SEO industry for 8+ years, where she has gained experience in content & Digital PR, Jenny has carved her niche and specialised in all things Technical SEO. Having worked on a range of clients (such as Argos, Skatehut, HiPP Organic, GAME) in an array of different industries during her career, she excels at problem solving and all things lead by data.

Anit Virdee - Dig & Dig

Avit Virdee

Senior SEO Account Manager

Avit Virdee is a Senior SEO Account Manager, specialising in SEO/GEO content strategies, technical SEO and international optimisation. With experience across ecommerce, B2B and local business sectors, she has delivered measurable growth for clients including HiPP Organic, Victoria Beckham Beauty, Jon Richard and others. Skilled in data-led strategy, Avit creates tailored strategies that connect audiences with brands in meaningful ways. Known for her collaborative approach and client-focused mindset, she is passionate about driving sustainable growth through data-driven SEO.

Rusabh Shah - Dig & Dig

Rushabh Shah

Paid Search Manager

Rushabh currently works as a Paid Media Manager, working closely with C-level marketing executives to create, implement and manage Paid Media strategies that generates substantial revenue growth for his clients along with increasing their brand visibility. Specialising in optimisations, testing and strategy, he has over 4 years of professional working experience working on multi-region clients using the full-funnel marketing approach.

Mira Chen - Dig & Dig

Mira Chen

Paid Media Account Manager

With over 5 years of digital marketing experience, Mira specialises in paid social, paid search, and cross-channel strategy. She has driven measurable growth and improved ROI for B2B and B2C clients across Europe, the Middle East, APAC, and North America. Experienced in both agency and in-house roles, Mira has a proven track record in optimising full-funnel strategies. Her client portfolio includes Megabus, Pandora, Needle & Thread, and HiPP Organic.

Rob Bone - Dig & Dig

Rob Bone

Senior Social Media Executive

Rob, the only Senior Social Media Executive in the Digital team, has experience with over 40 B2B/B2C brands, spearheading household names including Megabus, HiPP Organic and TRX. Officially being the largest recipient in PHA history in our monthly staff awards, there is no-one better to bring passion to work, having expert knowledge in organic social media, gifted influencers, and training your staff on best practice for their own personal channels.

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