GEO: Generative Engine Optimisation
Go from unseen to unmissable inside AI answers.
Search is changing fast. More people are asking AI assistants like ChatGPT, Gemini, Claude, and Perplexity for answers, not just Google. And those tools don’t show lists of links; they choose which brands to cite as the authority.
If your brand isn’t being referenced inside AI answers, your competitors are getting the credit and the clicks.
That’s where GEO comes in.
The Challenge
The rise of AI search means visibility no longer stops at Google results. Generative engines decide which voices to feature, often pulling from brands that already show strong authority signals. Traditional SEO alone doesn’t optimise for this new environment.
Without a GEO strategy, even your best content might never be surfaced in generative results, leaving your brand invisible where it matters most.
Our Solution: GEO by Dig & Dig
We extend your SEO, Content and Digital PR strategy into the world of AI-first discovery, ensuring your brand is visible, cited, and trusted inside generative search results.
Our GEO framework is built around three core pillars:
Why Dig & Dig?
- Cross-discipline expertise – SEO, content, PR, and analytics specialists working as one integrated team.
- Challenger brand mindset – we help ambitious businesses punch above their weight in emerging search spaces.
- Future-proof strategies – turning change today into opportunity tomorrow.
The Future of Search Starts Here
The brands being cited in AI answers today will be the ones winning attention tomorrow.
Ready to see how visible your brand is in AI search?
Start your GEO journey with a visibility audit.