Search & Content Strategy

From unseen pages to unmissable authority.

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Search is changing fast, and challenger brands today compete not only for Google rankings but also for visibility in AI-generated answers, local results, and across digital PR channels. The stakes are high – if your content isn’t discoverable, authoritative, and optimised for how people search now, you risk handing the spotlight straight to your competitors.

At Dig and Dig, we design strategies that blend SEO, content, and PR to make your brand unmissable across the entire search ecosystem — from traditional rankings to AI-first discovery.

The Challenge

Fierce competition for page 1 visibility in search results.
Audiences turning to AI assistants, not just Google, for answers.
Local and international search complexity — different rules, algorithms, and cultural contexts.
Content that exists but doesn’t rank, resonate, or convert.

Our Solution

To tackle these challenges, we build search and content strategies that deliver authority, visibility, and growth.

SEO & Digital PR – Improve rankings and build trust with data-led SEO, link acquisition, and PR storytelling that secures coverage and authoritative backlinks.
Content Strategy – Unlock audience intent with keyword-driven, creative, and conversion-focused content that answers what your customers are really asking.
Local SEO – Optimise your website, Google Business Profile, and citations to capture high-intent local customers and drive in-store visits.
International SEO – Extend your authority globally with strategies tailored to each market’s language, culture, and search behaviours.
GEO (Generative Engine Optimisation) – Go beyond SERPs and win visibility inside AI-powered search tools like ChatGPT, Gemini, and Perplexity — ensuring your brand is cited as the authority where customers now ask questions.

Why Dig & Dig?

AI-first approach: Not only do we optimise for today’s Google, we also prepare your brand for tomorrow’s AI-driven discovery.
Proven SEO pedigree: From technical audits to creative PR campaigns, we consistently deliver measurable uplifts in visibility and conversions.
Authority + performance: By blending PR, content, and technical SEO, we ensure your brand ranks and resonates.
Challenger brand focus: Above all, we help ambitious businesses punch above their weight in competitive markets.

Our Approach

“[Dig & Dig have] continuously and proactively come up with ways we can optimise our technical SEO and content. We can’t recommend them enough to other brands looking to work with a helpful, trustworthy and highly knowledgeable digital partner.”

HiPP Organic