Measurement & Analytics

From unseen data to unmissable insights.

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Marketers today face mounting pressure to prove ROI, cut wasted spend, and adapt to a world without cookies. Yet many businesses are still flying blind: disconnected platforms, incomplete data, and dashboards that confuse more than they clarify. The result? Decisions based on guesswork, not growth.

At Dig and Dig, we turn data into direction. Our Measurement & Analytics solutions give challenger brands the clarity and confidence to optimise performance, protect reputation, and scale what works.

The Challenge

Incomplete or inaccurate tracking setups leading to flawed data.
Rising demand from boards and investors for clear marketing ROI.
Attribution and measurement complexities in an omni-channel, cookie-less world.
Difficulty turning analytics into actionable insights for teams.

Our Solution

We build measurement frameworks and analytics ecosystems that go beyond reporting – they drive decisions.

Performance Tracking (GA4 & Tag Manager) – Robust audits, clean setup, and custom dashboards to make your data accurate and actionable.
Integrated Reporting (PULSE methodology) – A holistic view of brand equity, digital traction, and commercial delivery across search, social, PR, and beyond.
Social Listening & Audience Insight – Continuous monitoring of conversations, sentiment, and emerging trends to surface growth opportunities and reputational risks before they escalate.
Training & Consultancy – From GA4 workshops to attribution modelling and data strategy, we empower your teams to use analytics, not just collect it.

Why Dig & Dig?

Challenger brand mindset: We focus on making insight accessible, actionable, and commercially relevant.
End-to-end expertise: From GA4 tagging to social sentiment tracking, we connect the dots between platforms.
Clarity and impact: Bespoke dashboards and frameworks that make sense to stakeholders and drive better business decisions.
Proactive support: Beyond setup, we act as an embedded analytics partner, spotting opportunities and risks early.

Our Approach

“Following our sessions with the team, we have seen a noticeable difference in our social platforms and would not hesitate to partner with Dig & Dig in the future.”

Building Blocks Childcare